In the News

Purvi Patel - Letter to INTA Annual Meeting Attendees

Haynes and Boone is proud to have welcomed the 2013 INTA Annual Meeting to Dallas! We hope you had a great time enjoying our city, and that you had one of the most productive INTA Annual Meetings of your career. >>



Recent Publications

Fraud Alert: Trademark Scams

Scam trademark notifications have been a nuisance to brand owners for years, but in recent weeks the volume of such notices has increased dramatically. This article outlines some common scams that trademark owners may encounter. >>



Leanne Stendell

Associate

Dallas


2323 Victory Avenue
Suite 700
Dallas, Texas 75219
T +1 214.651.5110
F +1 214.200.0738

Areas of Practice

Education

  • J.D., Southern Methodist University Dedman School of Law, 2006, summa cum laude, valedictorian; Order of the Coif; Hatton W. Sumners Scholar; Articles Editor, SMU Law Review
  • M.B.A., University of Texas at Dallas, 2003
  • B.S., Business Administration (Management Information Systems), University of Texas at Dallas, 2001, summa cum laude

Bar Admissions

  • Texas, 2006

Languages

  • English
  • German
Leanne Stendell

Leanne Stendell focuses her practice in the area of intellectual property law. She concentrates on procuring, prosecuting, and enforcing trademarks and copyrights for clients with domestic and international portfolios.

Her intellectual property experience includes:

  • Evaluating product and packaging designs for trade dress and other intellectual property issues.
  • Conducting trademark clearance searches, preparing trademark applications, and prosecuting trademarks for established and emerging companies.
  • Maintaining and enforcing clients' trademark rights through U.S. Trademark Office and court proceedings.
  • Enforcing clients' intellectual property rights through domain name disputes.
  • Conducting copyright clearance searches and counseling clients regarding fair use law and other intellectual property issues.
  • Various trademark and copyright infringement suits.
  • Protecting clients' brands on social media platforms.

Recent Publications and Speeches

  • "Insta-Regret: Instagram Backpedals on Plans to Use Members’ Photos in Ads – for Now," Lexology, January 18, 2013.
  • "Don’t Tag Me, Bro: Get Permission Before Posting Pictures," Lexology, September 26, 2012.
  • "Fraud Alert: Trademark Scams," Lexology, April 25, 2012.
  • "All A-Twitter: When Someone Else Owns the Twitter Username for Your New Brand," Lexology, February 16, 2012.
  • ".XXX Marks the Sport? Trademark Owners Can Block the Use of Their Marks in .XXX Domains," co-author, Lexology, August 16, 2011.
  • "Policing Trademarks on the Internet and Web 2.0" and "Quick Tips for Monitoring and Enforcement of Web 2.0 Content," INTA Roundtable Discussion, January 21, 2010.
  • "Issues and Pitfalls to Avoid with UDRP Filings," presented to the Dallas Area Paralegals Association, June 9, 2009.
  • Fanfic and Fan Fact: How Current Copyright Law Ignores the Reality of Copyright Owner and Consumer Interests in Fan Fiction, 58 SMU L. Rev. 1551 (Fall 2005).
  • Casenote: Trademarks - Internet Pop-Up Advertisement Triggered by Competitor's Trademarks Not Infringing "Use in Commerce" of the Marks, 58 SMU L. Rev. 215 (Winter 2005).

Memberships

 

  • State Bar of Texas
  • Dallas Bar Association
  • Dallas Association of Young Lawyers
  • Intellectual Property Owners Association (IPO) - Trademark Law (U.S.) Committee, 2009-present
  • International Trademark Association (INTA) - Whois Subcommittee, 2008-2009; Online Reference Subcommittee, 2010-2011; Young Practitioners Committee, 2012-present
  • Business Council for the Arts, Leadership Arts Institute 2009-2010
  • The Honorable Barbara M.G. Lynn American Inn of Court, Associate, 2011-present
  • Krewe of Orpheus (New Orleans)

Online Publications

04/18/2013 - Bloggers Beware: FTC Issues New Guidelines for Social Media Advertising Disclosures
The Federal Trade Commission has issued updated “.com Disclosures” guidelines aimed at clarifying the disclosures required of online advertisers, in addition to the general advertising law principles, like truthfulness, that advertisers should follow regardless of the medium.

01/18/2013 - Insta-Regret: Instagram Backpedals on Plans to Use Members’ Photos in Ads – for Now
Facebook’s popular photo-sharing service Instagram incurred a furious backlash when it revised its Terms of Service in December to allow it to use members’ photos in ads without compensation.

09/26/2012 - Don’t Tag Me, Bro: Get Permission Before Posting Pictures
In the social media world, tagging a friend in a particularly unflattering picture is considered a breach of etiquette.

04/30/2012 - The IP Beacon, April 2012
A Haynes and Boone Newsletter highlighting current issues in Intellectual Property Law.

04/25/2012 - Fraud Alert: Trademark Scams
Scam trademark notifications have been a nuisance to brand owners for years, but in recent weeks the volume of such notices has increased dramatically. This article outlines some common scams that trademark owners may encounter.

02/16/2012 - All A-Twitter: When Someone Else Owns the Twitter Username for Your New Brand
You’ve selected the perfect brand. Trademark counsel has cleared it. You even have the domain.

09/07/2011 - .XXX Domain Registry Begins Accepting Opt-Out Applications
Beginning today, September 7, 2011, owners of registered trademarks can file applications to block third parties from registering adult-oriented .XXX domains that contain their marks. This “Sunrise” period runs through October 28, 2011.

08/16/2011 - The IP Beacon, August 2011
A Haynes and Boone Newsletter highlighting current issues in Intellectual Property Law.

08/16/2011 - .XXX Marks the Spot? Trademark Owners Can Block the Use of Their Marks in .XXX Domains

06/16/2011 - .XXX Marks the Spot? Trademark Owners Can Block the Use of Their Marks in .XXX Domains
First proposed more than a decade ago, .XXX top-level domains have now been approved and will be launching shortly. The domains are intended for use by the adult entertainment industry, but for trademark owners in other industries, the potential association of their valuable brands with .XXX domains could have serious consequences.

03/25/2010 - Google AdWords Decision Issued by the European Court of Justice
The European Court of Justice ruled this week that Google did not infringe trademark rights by letting advertisers purchase keywords corresponding to their competitors’ trademarks in Google’s AdWords program.

01/21/2010 - Policing Trademarks on the Internet and Web 2.0
Presentation slides and "Quick Tips" from the INTA U.S. Roundtable - January 2010

06/10/2009 - Submit Your Trademarks to Facebook to Prevent Infringement
Facebook announced yesterday significant policies that can impact brand owners' online presence. Starting this Saturday, June 13, 2009, Facebook will allow individuals to register usernames that will direct to personalized Facebook URLs.

03/19/2007 - Utah Law First to Place Restrictions on Keyword Advertising