In the News

Ken Parker and Alan Wechsler in Law360: Sally Beauty Pays $8.5M To End Trademark Row

Sally Beauty Supply LLC agreed Thursday to pay $8.5 million to hair care company Mixed Chicks LLC after a California jury found Sally infringed the trademarks of Mixed Chicks' line of products designed for multiracial hair. >>

Mixed Chicks Obtains More Than $8 million Jury Verdict In Trademark and Trade Dress Infringement Case

SANTA ANA, CALIF. – A team of California-based Haynes and Boone, LLP attorneys has won a jury verdict against Sally Beauty Supply for a total of $8,114,535 in actual and punitive damages on behalf of Mixed Chicks LLC, maker of the well-known MIXED CHICKS® line of high-quality hair care products for individuals of mixed race or with naturally curly hair.

Mixed Chicks was represented from inception through trial by Kenneth G. Parker and Alan R. Wechsler of the Haynes and Boone Orange County office. >>



Recent Publications

Intellectual Property Today Guest Article: U.S. Supreme Court Says ''Enough, Already'' -- Nike's Broad Covenant Not To Sue Mooted Its Competitor's Cancellation Counterclaim

Sometimes, litigants are forced to reevaluate their strategy mid-course. Occasionally, a plaintiff in a pending trademark infringement action faces a cancellation counterclaim that poses a real threat to the plaintiff’s trademark. >>

U.S. Supreme Court Says “Enough, Already” - Nike’s Broad Covenant Not to Sue Mooted Its Competitor’s Cancellation Counterclaim

Sometimes, litigants are forced to reevaluate their strategy mid-course. Occasionally, a plaintiff in a pending trademark infringement action faces a cancellation counterclaim that poses a real threat to the plaintiff’s trademark. >>



Alan R. Wechsler

Counsel

Orange County


18100 Von Karman Avenue
Suite 750
Irvine, California 92612
T +1 949.202.3051
F +1 949.202.3151

Areas of Practice

Education

  • J.D., University of California, Davis School of Law, 2000
  • B.A., History; Minors in Biology and Chemistry, University of California, San Diego, 1997

Bar Admissions

  • California

Court Admissions

  • U.S. District Court for the Central District of California
  • U.S. District Court for the Southern District of California
  • U.S. District Court for the Northern District of California
  • U.S. Bankruptcy Court, Northern District of California
  • U.S. District Court for the Eastern District of California

Judicial Clerkships

Judicial Extern to the Hon. Gregory G. Hollows, U.S. District Court for the Eastern District of California, June-August 1998
Alan R. Wechsler

Alan Wechsler is counsel in the Business Litigation; Intellectual Property Litigation; Trade Dress, Design Patents and Product Clearance; and Trademarks, Advertising and Brand Management Practice Groups in the Orange County office of Haynes and Boone, LLP. His practice focuses on all aspects of complex commercial and business litigation in both state and federal courts, as well as trademark and trade dress infringement litigation. Alan has experience with a wide range of matters, including commercial contract disputes, business torts, unfair competition, trade secret misappropriation, fraud, insurance coverage and bad faith, real estate development disputes, construction disputes, landlord/tenant disputes, judgment enforcement, bankruptcy, and complex business litigation.

Representative Experience

  • Represented Mixed Chicks, maker of premium hair care products, in a trademark and trade dress infringement trial (second chair) against the world's largest retailer of professional beauty supplies. Obtained a jury verdict for Mixed Chicks, on all claims and including actual and punitive damages, of more than $8.1 million. The jury verdict included a finding of willful infringement. In connection with a settlement shortly after the successful verdict, Mixed Chicks received $8.5 million from the defendant. The defendant also discontinued the sale of its products at issue in the case after the verdict.
  • Represented a major home developer in case tried to verdict regarding parties' respective obligations under option and construction agreements arising out of the financing and development of residential housing development.
  • Obtained summary judgment for a bank in its action against a developer/borrower and guarantor relating to construction for a detached condominium project.
  • Represented national provider of contract nursing and physician services in contract indemnity litigation with hospitals.
  • Successfully negotiated resolution of claim for breach of stock purchase agreement in connection with sale of Orange County technology company.
  • Represented high-wealth individual in litigation through trial against contractor regarding payment and performance for installation of customized home automation system.
  • Represented major U.S. insurance company in coverage dispute arising out of groundwater contamination action.

Selected Publications

  • "U.S. Supreme Court Says 'Enough, Already' -- Nike's Broad Covenant Not To Sue Mooted Its Competitor's Cancellation Counterclaim," co-author with David Bell, Intellectual Property Today, April 3, 2013.
  • "Shareholder & LLC Member Suits: Direct or Derivative", ABTL Report Orange County, Vol. VIV No. 3, Fall 2007.
  • "Consequences of Using Outside Service Providers for Business-Related E-Mails: The Stored Communications Act And The Potential Impact of O'Grady," ABTL Report Orange County, Vol. X No. 2, Summer 2008.

Memberships

  • Orange County Bar Association, Business Litigation Section
  • American Bar Association, Litigation Section
  • Association of Business Trial Lawyers (ABTL)
  • Federal Bar Association, Orange County Chapter