David Bell in Law360: Law Firms Take A Liking To Social Media Practice Groups

04/24/2013


Law firms are increasingly launching practices devoted exclusively to social media in response to corporate troubles with Facebook, Twitter and the like, with groups offering specialized guidance on employees’ online conduct, digital promotion of pharmaceutical products and disclosure of market-moving financial information.

Though still in its infancy, the trend shows great promise, as virtually all major corporations in every industry have created social media accounts and quickly realized that misusing the platforms could damage their brands and land them in court...

On the regulatory side, the U.S. Securities and Exchange Commission polices how corporations disclose information through social media channels that may reach only a small group of investors, and the U.S. Food and Drug Administration is weighing the manner in which drugmakers and medical device firms can responsibly advertise potentially risky products within the confines of a 140-character tweet.

“We’re really just starting to scratch the surface with respect to ... corporate compliance issues,” said David A. Bell, head of the social media team at Haynes and Boone, LLP.

Excerpted from Law360, April 24, 2013. To view full article, click here (subscription required).

Related Practices

Email Disclaimer