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The Social Media Revolution: Soldiering Through the Tricks, the Traps, and the Reasons You Can't Ignore It
08/24/2010
Kathy Gutierrez

Effective communication is vital to the success of any business.

In the past 30 years, technological developments have greatly increased opportunities to
communicate. With the simple push of a button on a computer or mobile device, we can deliver
a message to literally thousands of people in seconds. This outline reviews some of these new
ways to communicate. We evaluate what is practical for law firms, and how to step into the
social media world. We’ll bring some of the risks to your attention. And we’ll talk about the
importance of a social media policy.

What is Social Media?

Social media is not a fad. It’s a fundamental shift in the way we communicate. Even if you
don’t use social media, MOST of the people you work with do. Social media is here to stay.
The incredible growth in social media means there are now many opportunities to further your
business relationships via online methods.

Social media is an umbrella term that defines the various activities that integrate technology,
social interaction, and the construction of words, pictures, video and audio. Simply put, social
media is about people connecting and sharing information online. This is done through avenues
such as internet forums, blogs, podcasts, video, and community networks.

This outline will center around some of the most popular – RSS feeds, blogs, microblogging
through Twitter, information sharing through Wikipedia, video sites such as YouTube, and
social networking sites such as LinkedIn and Facebook.

First presented at a meeting of the American College of Real Estate Lawyers, August 24, 2010. To read the presentation, click on the PDF linked below.

PDF - Social_Media_Revolution_Soldiering_Through.pdf