Trademarks Advertising and Brand Management Service Offerings

Among the trademark and advertising services that Haynes and Boone offers are:

  • Developing and implementing domestic and international trademark clearance, protection, and enforcement strategies and programs
  • Obtaining U.S. federal and state trademark registrations through the U.S. Trademark Office, and local Secretaries of State
  • Managing domestic and international trademark portfolios
  • Advertising reviews and counseling regarding the proper use of marks, and reviewing proposed sales, advertising, and promotional matter for compliance with trademark use and notice requirements
  • On-line advertising counseling (including keyword advertising)
  • Instituting, prosecuting, and defending against opposition, cancellation, and concurrent use proceedings before the United States Trademark Trial and Appeal Board (TTAB) and corresponding governmental units abroad
  • Initiating, prosecuting, and defending against claims of trademark infringement, unfair competition, trade dress infringement, and Internet domain name infringement (ACPA and UDRP claims), in state and federal courts, before ICANN dispute resolution panels, and through arbitration
  • Conducting trademark portfolio audits and gap analyses
  • Developing and implementing domestic and international trademark watching services to guard against the use or registration of confusingly similar marks by third parties
  • Structuring, negotiating, drafting, and recording, as appropriate, trademark license, merchandising, security interest, acquisition, and co-branding agreements
  • Conducting domestic and international trademark due diligence in connection with client mergers and acquisitions and pending or threatened intellectual property litigation
  • Providing in-house seminars and continuing legal education programs to marketing and legal departments on trademark, copyright, Internet, and advertising matters
  • Brand protection, management, and enforcement in the context of social media websites, smart phone applications, and blogs
  • Developing company intellectual property and social media policies
  • Assisting clients with the development of internal procedures and processes for managing trademark workflow

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