David Bell in BusinessNewsDaily: Defending Intellectual Property - Be Careful
Someone using your copyrighted or trademarked intellectual property without your consent? Better be careful how you handle it.
That's the advice of David Bell, a partner in the Dallas law office Haynes and Boone LLP. He is the chairman of the firm’s new social media practice and warns that while you shouldn't let the guilty party get away with it, you also don't want to end up with a public relations nightmare on your hands, either.
"When Apple's legal department sent a letter to mobile phone application creator GetJar earlier this month to cease use of the term 'app store,' the result was not what Apple hoped for," Bell said. "GetJar's CEO responded publicly, mocking Apple."
"Cease-and-desist letters generally have the same goal — to persuade someone to stop or remove something immediately — but not all elicit a favorable response," Bell said.
Excerpt from BusinessNewsDaily, Aug. 16, 2011. To view the full article, click here.