The IP Beacon, February 2011


Haynes and Boone, LLP - IP Beacon

Haynes and Boone, LLP IP Beacon

Lawyers in a Gamer's World

Interactive Age honored Haynes and Boone as one of the top 30 law firms for business and technology issues pertaining to video games, new media and interactive entertainment. The award was announced in advance of Southern Methodist University's 2011 Game::Business::Law summit. IP partners Andy Ehmke and David McCombs spoke at the renowned conference on issues relating to privacy, interactive gaming and cyberspace law. Andy has become well-known for his experience in this arena. He is a creator and regular contributor to the successful Lawyers in a Gamer's World blog, which focuses on gaming law and other IP issues affecting the video game industry.

Patent Numbers

Effective Affidavit Practice

Intellectual Property Partner Jeff Wolfson recently presented on "Effective Affidavit Practice" at the UT-Advanced Patent Law Institute at the U.S. PTO.  Read more.

The Intellectual Property Law Newsletter
of Haynes and Boone, LLP
February 2011

Brand Owners Weigh In on Google AdWords Appeal

Jeffrey M. Becker Lisa Normand Congleton

In Rosetta Stone Ltd. v. Google Inc., a U.S. District Court held that Google was not liable to Rosetta Stone for selling to Google's advertisers the right to use the Rosetta Stone trademark as a keyword to trigger advertisements for Rosetta Stone's competitors. Rosetta Stone appealed the ruling to the U.S. Court of Appeals for the Fourth Circuit. This article examines the issues, implications to search engine businesses, the District Court's reasoning, and several points raised in the appeal.
Read more.

Used DVD and Video Game Resales One Step Closer
to Extinction

Randall E. Colson

Your favorite local and online video game and DVD resellers may become extinct due to a September 10, 2010 Ninth Circuit Court of Appeals ruling.
Read more.

Beware of Fraudulent Trademark and Patent Notices Mimicking Official Communications

David Bell Hope Hughes

Companies and business owners should be wary of notices that claim to originate from official trademark offices and vendors, because these notices may be illegitimate. Unscrupulous companies that send such notices prey on trademark (and patent) registrants by using information from actual governmental registrations in an attempt to deceive registrants into paying for unneeded or fraudulent services, or for duplicative services already performed at no additional charge by the United States Patent and Trademark Office (USPTO) or counterpart agencies in other countries. This article discusses an example of one such illegitimate scheme, and provides some tips on how to avoid similar ones.
Read more.

Third Circuit Concurring Opinion Supports Trademark Licensees' Retention of Rights in Bankruptcy Cases

Lenard M. Parkins Brent A. Folsom
Hope Hughes Kenrick D. Kattner
Stephen M. Pezanosky Sarah B. Foster
Eric Terry

A significant concurring opinion in a recent Third Circuit Court of Appeals case suggests that, contrary to common belief, trademark licensees may be able to retain their rights in bankruptcy cases even if licensors reject the license agreements. The majority held that the trademark license was not an executory contract; therefore, it could not be rejected under the Bankruptcy Code. While the majority opinion applies narrowly to circumstances involving perpetual, exclusive, and royalty-free trademark licenses, the concurring opinion has a potentially broader application. The concurrence helps trademark licensees take the position that, despite intentionally excluding trademarks from the Bankruptcy Code definition of "intellectual property," Congress intended for bankruptcy courts to exercise equitable powers in cases involving rejection of trademark license agreements.
Read more.

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