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PR News "PR Insiders" Column: Social Media Policy a Must-Have in 2012
Matthew Thomas Deffebach
[Editor's note: This is the second in a four-part series of articles on social media. The first article was “Blocking Employee Use of Social Media? It’s Time to Rethink Why."]
Employers across the country are learning that it is no longer feasible to ignore social media. And many have learned the hard way that they should have implemented a social media policy from day one. Two reasons compel all employers to institute a social media policy; and if your company does not currently have one, it should be a top priority for 2012.
First, outlining the company’s expectations for social media use helps the company reap the benefits of these emerging technologies while avoiding potential pitfalls. Second, a clearly drafted and consistently enforced social media policy helps employers reduce their exposure to potential liability arising from disciplining and/or terminating employees for inappropriate social media use.
Social media continues to develop and change rapidly, precluding bright-line rules. Each company must evaluate its specific needs and concerns involving social media, and craft its policy accordingly. The discussion below provides general guidelines to consider while determining your approach to employee social media use.
Excerpt from PR News, Dec. 15, 2011. To view the full article, click here.