David Bell



Education and Clerkships

J.D., New York University School of Law, 2002, Staff Editor, Review of Law and Social Change

B.A., Emory University, 1999



Court Admissions

U.S. District Court for the Northern District of Texas


As the head of Haynes and Boone’s Trademark Practice Group, David Bell is called upon by multinational corporations and emerging companies to provide knowledgeable and creative counseling and protection for their brands.

Ranked among the top trademark lawyers in Texas in World Trademark Review (WTR) 1000Globe Business Publishing Ltd. from 2012-2017, David’s clients tout him as being "incredibly dedicated and always prepared to go the extra mile to assist." WTR has further reported: “Few do a better job at counseling clients on technology and branding issues, or on customer service orientation.”

With a robust depth of trade dress knowledge, David clears and protects designs for products, packaging, and service businesses, including for footwear, apparel, foods and beverages, cosmetics, and restaurants. David also investigates and prosecutes fraud online, including spam emails and fraudulent gift card offers, and addresses online and social media scams. And David has extensive experience with international and complex trademark clearance searches. He builds and enforces trademark applications and other intangible assets worldwide. This includes through litigation, Trademark Trial and Appeal Board proceedings, foreign legal proceedings, and administrative domain name proceedings.

As Chair of the firm's Social Media Practice Group, as well, David trains companies on social networking trends, prepares social media policies, provides thorough copyright, branding and other counseling, and draws from an interdisciplinary team of lawyers to meet any client’s needs. David is the editor of a social media law treatise, Corporate Practice Series Portfolio No. 91, Social Media Law, Bloomberg BNA, August 1, 2013.

Given the breadth of his experience, David is regularly called upon to speak and write on a wide array of intellectual property topics and has more than 50 speeches and published works to his name.

Rising Stars

Super Lawyers

Haynes and Boone Lawyers Featured in Texas Rising Stars 2017

Haynes and Boone lawyers once again maintained a strong showing in the recently released Texas Super Lawyers Rising Stars directory, with 41 lawyers selected for inclusion in the 2017 edition.

David Bell in Reuters: Supreme Court Opens Door to Vulgar Trademarks

Applicants wasted no time in trying to register racial slurs and a swastika as trademarks immediately after the U.S. Supreme Court struck down a federal law prohibiting disparaging trademarks. And Haynes and Boone Partner David Bell told Reuters that more requests to register vulgar and offensive terms could follow.

Also appearing in:


Huffington Post


Yahoo! Finance


Lexology Client Choice Award for insolvency and restructuring lawyers in Texas

David Bell is Sole Winner of Client Award for Texas Trademarks Counsel

Haynes and Boone congratulates Partner David Bell for being the exclusive winner of the 2017 International Law Office (ILO) and Lexology Client Choice Award in Texas in the Intellectual Property: Trademarks category.

Published by Globe Business Publishing Ltd in February 2017

Professional Recognition

  • Ranked among the top trademark lawyers in Texas in World Trademark Review (WTR) 1000, Globe Business Publishing Ltd., 2012-2017. According to WTR, his clients tout him as being "incredibly dedicated and always prepared to go the extra mile to assist" and acknowledged his work as head of the firm's Social Media Practice Group, where he has "a profound grasp of the most significant trends.”
  • Received the International Law Office (ILO) and Lexology Client Choice award for Texas in the Intellectual Property: Trademarks category, 2017; Received the inaugural 2013 International Law Office (ILO) and Lexology Client Choice award for Texas in the Intellectual Property: Designs and Trade Secrets category, Globe Business Publishing Ltd, 2013.
  • Selected for inclusion in Texas Super Lawyers Rising Stars, Thomson Reuters, 2006-2012, 2015-2017.

Professional and Community Activities

  • Bloomberg BNA Social Media Law & Policy Report Editorial Adviser
  • International Trademark Association - Project Team Leader for Academic Committee; Planning Committee Member for 2013 Annual Meeting and 2014 Leadership Meeting; Subcommittee Chair for Online Reference Committee, 2012-2013
  • State Bar of Texas - Intellectual Property Section
  • Dallas Bar Association - Intellectual Property Section, Member of the Council
  • The College of the State Bar of Texas

Selected Publications and Speeches

  • "Alternative Intellectual Property Rights as a Means of Protecting Logos and Designs Globally," speaker, 2016 Trademark Administrators and Practitioners (TMAP) Meeting, September 15, 2016.
  • "Guarding Your Brand: Trademarks Tips, Insights and Strategies," speaker, Bloomberg BNA Webinar, June 11, 2015.
  • "Schemers, Scammers, and Swindlers," moderator at INTA Leadership Meeting, November 13, 2014.
  • "Social Media Guidance to Financial Institutions," co-author, Social Media for Financial Services, Sprinklr, June 30, 2014.
  • "Social Media Accounts and Ownership Rights," Corporate Counsel Review, Journal of the Corporate Counsel Section for the State Bar of Texas, May 2014.
  • "Who Owns What? Social Media Account Ownership," presentation at Austin Advertising Federation District Convention, April 19, 2014.
  • "Biz Experts: Make Sure You're the Master of your Domain," co-author, Austin Business Journal, November 8, 2013.
  • "Whose Content Is It Anyway? IP Issues in Social Media," INTA Roundtable Discussion, October 17, 2013.
  • "GoDaddy Cybersquatting Case May Affect Parked Web Pages," co-author with Jason Bloom, Law360, August 19, 2013.
  • "Corporate Practice Series Portfolio No. 91, Social Media Law," Bloomberg BNA, August 1, 2013.
  • "Expert Q&A on Employer Ownership of Social Media Accounts," Practical Law Company, July 17, 2013.
  • "Social Media Accounts and Ownership Rights," State Bar of Texas, Intellectual Property Law Section Annual Meeting, June 21, 2013.
  • "Protecting Trade Dress of Service Businesses," Group Discussion Leader, INTA Annual Meeting, May 8, 2013.
  • "Don't Be Left Standing at the Courtroom Door," Managing IP guest article, April 22, 2013.
  • "Ethics and Social Media," Ethical Principles for Corporate Counsel Seminar, Dallas, TX, April 4, 2013.
  • "U.S. Supreme Court Says 'Enough, Already' - Nike's Broad Covenant Not To Sue Mooted Its Competitor's Cancellation Counterclaim," co-author with Alan Wechsler, Intellectual Property Today, April 3, 2013.
  • A Look at Proposed FFIEC Guidance: "Social Media: Consumer Compliance Risk Management Guidance," co-author with John Podvin and Annie Chen, The Banking Law Journal, April 2013.
  • Quoted in "Business Law Firms Invade the Blogosphere," Texas Lawbook, March 26, 2013.
  • "State Supreme Court Decision Offers First Amendment Guidance for Attorney-Bloggers," Social Media Law Brief, March 12, 2013.
  • "#Transparency: Twitter Modifies its DMCA Procedure to Point Out Copyright Complaints," Social Media Law Brief, November 19, 2012.
  • "Facebook Sued over Newly Launched 'Want' Button," Social Media Law Brief, October 15, 2012.
  • "Hot Topics in Social Media," SMU Dedman School of Law 20th Annual Corporate Counsel Symposium, October 5, 2012.
  • Quoted in Lawyers.com article, "Guess What - You Don't Own Your Tweets," July 10, 2012.
  • "A Picture is Now Worth 800 Million Users," Social Media Law Brief, May 11, 2012.
  • "Fraud Allegations Sour Apple’s Promises That Its App Store Is Secure," Social Media Law Brief, March 27, 2012.
  • "Peeved with Biebs: Justin Bieber Sued over Joustin’ Beaver Game App," Social Media Law Brief, February 28, 2012.
  • "Protecting and Enforcing the Brand," AT&T Legal Conference, February 16, 2012.
  • "All A-Twitter: When Someone Else Owns the Twitter Username for Your New Brand," Social Media Law Brief, February 16, 2012.
  • "Privacy Inquiries into Facebook Europe," Social Media Delivered, January 20, 2012.
  • "Tips for Addressing Brand Misuse While Mitigating PR Backlash," Social Media Marketing Magazine, December 14, 2011.
  • "See No Facebook Speak No Facebook (or Twitter): Interesting Social Media Restrictions in Europe," Social Media Law Brief, December 5, 2011.
  • "Spirits: The Original Social Media and Its Limits," Social Media Law Brief, December 5, 2011.
  • "Students and Social Media: The Supreme Court Could Decide Whether Schools May Punish Off-Campus Online Speech," Social Media Law Brief, December 5, 2011.
  • "Watch Your Language: When Cease-and-Desist Letters Go Viral," PR News, September 21, 2011.
  • "Social Media, Speech And The Schoolhouse" co-author with Nick Nelson, Law360, August 11, 2011.
  • "Proper Use of Trademarks in Advertising and Product Packaging," INTA Roundtable Discussion, July 22, 2011.
  • "Social Media for the CEO," speaker, May 19, 2011.
  • "Brand Protection Is An App-solute Must," co-author with Hope Hughes, Law360, April 22, 2011.
  • "One Bad App Spoils the Bunch: Brand Protection in the App Era" co-author with Hope Hughes, Texas Bar Journal, March 2011.
  • "Taking Search Strategies to the Next Level," INTA Trademark Administrators Conference, October 4, 2010.
  • "Selecting and Launching a Brand," State Bar of Texas, IP Section, Annual Meeting, June 11, 2010.
  • "Protecting Brands from Scams – Ideas for Addressing Online and Email Infringement," Group Discussion Leader, INTA Annual Meeting, May 26, 2010.
  • "United States Patent and Trademark Office Rules on Deposing Non-U.S. Resident Executives in Trademark Proceedings," Lexology, April 14, 2010.
  • "Google AdWords Decision Issued by the European Court of Justice," Haynes and Boone, March 25, 2010.
  • "Another Detour? Steer Internet Traffic to Your Sites by Registering .CO Domains," Haynes and Boone, February 2, 2010.
  • "Policing Trademarks on the Internet and Web 2.0" and "Quick Tips for Monitoring and Enforcement of Web 2.0 Content," INTA Roundtable Discussion, January 21, 2010. 

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