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PR News "PR Insiders" Column: Blocking Employee Use of Social Media? It's Time to Rethink Why
11/10/2011
Matthew Thomas Deffebach

Today’s explosion of social media in many ways mirrors the disruptive impact of the Internet itself back in the 1990s.

For many businesses, the prospect of unfettered employee access to these real-time, Web-based, mobile technologies is as daunting as the initial concerns surrounding the introduction of e-mail and instant messaging into the workplace.

But social media, like predecessor innovations, is nonetheless changing the means and formats of communication among individuals, businesses, communities and organizations. And, like it or not, companies are now being forced to make decisions on whether to allow employees to use platforms like Facebook and Twitter in the workplace.

Like the workplace incursion of the Internet, many business leaders have presumed that employees will only abuse something with so much capability. This initial fear has led many to react harshly and either block, ban or impose significant limitations on social media use.

Excerpt from PR News, Nov. 10, 2011. To view the full article, click here.