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PR News "PR Insiders" Guest Column: How to Make Your Social Media Policy Stick
02/08/2012
Matthew Thomas Deffebach

Your company is among the growing number that has embraced social media and outlined benefits for its use in the workplace. Better yet, it has taken the next step and has developed a social media policy.

This is done not only to outline the company’s expectations for using social media so it can reap the benefits while avoiding potential pitfalls, but to ensure proper documentation is in place. That documentation will, among other things, help reduce exposure to potential liability that may arise from cases where your company has to discipline or terminate employees for inappropriate social media use.

With any policy, there will be people who follow it and people who don’t. And while previous articles in this series have assumed employees, given the opportunity to use social media in the workplace, would use good judgment, we don’t live in a perfect world. 

Excerpt from PRNews, Feb. 8, 2012. To view the full article, click here.