In the News

Haynes and Boone Represents WhiteWave in $600 Million Purchase of the Earthbound Farm Organic Food Brand

DALLAS – A team of Haynes and Boone, LLP lawyers advised WhiteWave in its just-announced $600 million acquisition of the organic food brand Earthbound Farm from its existing shareholders led by Kainos Capital and founders Drew & Myra Goodman.

Dallas Partner Jan Sharry was assisted in the deal by Dallas Partner John McGowan, Dallas Associates Brandon McCoy, Anthony Montague and Suzie Trigg, Houston Associate Kendall Hollrah and New York Of Counsel Sam Lichtman. >>



Recent Publications

Selected Domestic Developments

Presented at the Dallas Bar Association 2013 Franchise Law Update. >>



Suzanne A. Loonam Trigg

Associate

Dallas


2323 Victory Avenue
Suite 700
Dallas, Texas 75219
T +1 214.651.5098
F +1 214.200.0684

Areas of Practice

Education

  • J.D., University of Texas at Austin School of Law, 2006, with honors, Texas Environmental Law Journal
  • B.S., Animal Science, Texas A&M University, 2003

Bar Admissions

  • Texas, 2006

Judicial Clerkships

The Honorable Brian L. Owsley, U.S. Magistrate Judge for the Southern District of Texas
Suzanne A. Loonam Trigg

Suzie Trigg focuses her legal practice on product distribution and other supply chain issues. She has represented franchisors, restaurant systems, consumer product manufacturers and distributors, medical device manufacturers and other companies conducting supply chain initiatives.

Suzie's experience includes representing and establishing purchasing cooperatives and similar buying groups, structuring agreements with vendors and logistics providers, and addressing issues specific to restaurant and foodservice companies, including food safety issues. Suzie frequently drafts and negotiates franchise, license, product distribution and logistics agreements and counsels clients on regulatory compliance issues.

Suzie also draws upon her background in public policy to represent the interests of businesses contracting with or under inspection by government agencies. Prior to practicing law, Suzie served as Legislative Director for a member of the Texas House of Representatives.

Suzie is a member of the ABA Forum on Franchising, has authored several articles on franchise issues, and has given presentations at conferences held by the International Franchise Association (IFA) Legal Symposium and National Cooperative Business Association. Suzie is also a member of the Food and Drug Law Institute and International Association for Food Protection.  

Recent Publications and Speeches

  • "Selected Domestic Developments," Dallas Bar Association 2013 Franchise Law Update, February 2013.
  • "Principle 4: Autonomy & Independence, focusing on By-Laws and Articles of Incorporation," co-presenter, National Cooperative Business Association webinar, May 26, 2011.
  • "Non-Traditional Generation: Franchise Systems Coming of Age with New Franchisees in New Venues," co-author with Joyce Mazero, Franchise Law Journal, Volume 30, Number 4, Spring 2011.
  • Legal Update, co-presenter, National Cooperative Business Association Purchasing Cooperative Conference, September 2010.
  • "Texas Policy Update," presented on behalf of the Leukemia & Lymphoma Society at the Cancer Alliance of Texas, August 12, 2010.
  • "Purchasing Cooperatives: Leveraging a Supply Chain for Competitive Advantage," co-author with Joyce Mazero, Franchise Law Journal, Vol. 29, No. 3, Winter 2010.
  • "Franchise Law Update," SMU Law Review, Vol. 62, No. 3, Summer 2009.
  • "FTC Releases Franchise Rule Compliance Guide" co-author with Jan Gilbert, Franchise Law Journal, Vol. 28, No. 1, Summer 2008.
  • "Franchise Law Update," SMU Law Review, Vol. 61, No. 3, Summer 2008.

Online Publications

02/26/2013 - Selected Domestic Developments
Presented at the Dallas Bar Association 2013 Franchise Law Update.

05/24/2011 - Non-Traditional Generation: Franchise Systems Coming of Age with New Franchisees in New Venues
Franchised businesses have operated in non-traditional venues, such as military bases and airports, for decades. Recently, as optimal street-side real estate locations have become more difficult to acquire and venues have considered the added value of a recognized brand, franchisors and franchisees alike have placed renewed focus on expansions in non-traditional venues.

10/04/2010 - Hot Branding News, Fall 2010

05/01/2010 - Purchasing Cooperatives: Opportunities and Challenges
Purchasing cooperatives present significant benefits to their owners and to the franchise systems that are fortunate to benefit from the expertise and quality goods and services they can provide. This Franchising World article by Suzie Loonam looks at the potential opportunities and challenges.

03/15/2010 - Purchasing Cooperatives: Leveraging a Supply Chain for Competitive Advantage
Purchasing cooperatives pose a unique opportunity for franchise systems to utilize joint collaboration between the franchisor and franchisees and reduce basic costs. Purchasing cooperatives have legal issues most franchise practitioners do not often encounter, but as this article indicates, none should be insurmountable.

01/05/2010 - Texas Government Contracts: New Year, New Rules
Seeking a state purchasing contract? You may now be required to register as a lobbyist. Some independent contractors who help vendors secure procurement contracts in Texas are now required to register with the Texas Ethics Commission. House Bill 3445, which the Texas Legislature passed last spring during the 81st Texas Legislative Session, established new guidelines for lobbying activities related to state procurement contracts.

06/01/2009 - Franchise Law Update
SMU Law Review, Vol. 62, No. 3, Summer 2009. Reprinted with Permission.
This article provides an overview of recent case law and legislative efforts that have had, or will have, an impact on franchises and dealers in Texas and the Fifth Circuit.

06/01/2008 - Franchise Law Update
SMU Law Review, Vol. 61, No. 3, Summer 2008. Reprinted with Permission.
This article provides an update of case law and legislative efforts that have had, or will have, an impact on franchise and dealership law in Texas and the Fifth Circuit.