Advertising Injury Coverage

September 01, 1997

Introduction
“Advertising injury” is typically found in Section B of a standard commercial general liability policy (“CGL”).   The title -  “advertising injury” - is somewhat misleading when one considers the types of claims that have been brought or attempted. As will be discussed in more detail below, policyholders have attempted to obtain coverage for a wide variety of claims - from patent infringement, trademark infringement, copyright infringement, and trade dress violations to unfair competition - under the definitions of “advertising injury” coverage.

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