Recent Developments in Trademark Law: What Every Business Should Know About Using Internet Trademark

11/15/1999

Introduction

The World Wide Web has afforded businesses unprecedented opportunities for reaching a global audience at a fraction of the cost of traditional advertising and marketing methods. Increased litigation concerning trademark use on the Internet, however, has resulted from this increased visibility. Emerging case law is slowly defining boundaries within which businesses should operate both to protect their own trademarks and to avoid liability when using another’s trademark.

This article briefly describes several issues involved in using trademarks on the Internet:

(A) domain names,
(B) metatags,
(C) frames,
(D) deep-linking; and
(E) banner ads.

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