Got Punctuation?: Recent trademark cases hinge on exclamation points and question marks

10/01/2012

Minute punctuation details in registered marks can make a difference in the strength of a mark, although adding punctuation will not necessarily save an otherwise “merely descriptive” mark from being cancelled. Two recent trademark decisions clarify the impact punctuation can have on a mark being upheld, cancelled, or amended.

Excerpted from the Tarrant County Bar Bulletin, October 2012. To read the full article, click here.

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