Non-Traditional Generation: Franchise Systems Coming of Age with New Franchisees in New Venues


Franchised businesses have operated in non-traditional venues, such as military bases and airports, for decades. Recently, as optimal street-side real estate locations have become more difficult to acquire and venues have considered the added value of a recognized brand, franchisors and franchisees alike have placed renewed focus on expansions in non-traditional venues. The growing presence of franchised businesses in non-traditional venues has been identified by industry experts as a top trend in franchising for 2011. Restaurants have been leading the way with over a half-dozen brands having announced plans to establish franchised locations in non-traditional venues over the past year. Other types of franchise systems, such as spas, have also found success through expansion in non-traditional venues. Some in franchising view franchised locations in non-traditional venues as a “predictable revenue stream that’s only going to grow.”

Published in Franchise Law Journal, Volume 30, Number 4, Spring 2011. © 2011 by the American Bar Association. Reproduced with permission. To read the full article, click on the PDF linked below.

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