Haynes and Boone's Newsroom

Purvi Patel in Dallas Business Journal Law Quarterly: Copyright, trademark issues also at play with ease of Internet
06/24/2011

The explosion of the Internet and social media like Facebook and Twitter has triggered a new wave of legal issues as advertisers and businesses fight to protect their trademarks, drive customers to their websites and prevent competitors from diverting traffic.

One troublesome area arises when a company purchases a competitor’s trademark as a keyword for advertising through Internet search engines, which can be done to misdirect traffic, said Purvi Patel, a partner who specializes in trademark and copyright law with Haynes and Boone in Dallas.

Excerpted from the Dallas Business Journal. To read the full article, click the PDF linked below.

PDF - DBJ_Copyright_Trademark_Issues