Haynes and Boone's Newsroom
The News on .EU--Registering Domain Names on the New European Union .EU Registry
Jeffrey M. Becker, David A. Bell
The European Union has recently launched a new ccTLD (country code top level domain). Instead of using the various national European ccTLD's, such as .fr for French companies, .de for German companies, and .co.uk for U.K. companies, the EU has made available the .eu suffix as a Community-wide ccTLD. The new domain extension has already proved widely popular, with more than 100,000 applications for domain names filed thus far.
If you have not yet considered applying for .eu domain names that may be important to your company, you should now strongly consider doing so, particularly if you wish to increase your presence in the European marketplace or protect certain domain names from being purchased by cybersquatters. For instance, you may wish to register .eu domain names that correspond to your current .com, .net, .org, or European national ccTLD domain names, or .eu domain names that correspond to your primary brands.