Haynes and Boone's Newsroom
When It Comes to Eco-Marketing, Its Not Easy Being Green
Jeff Civins, Mary Simmons Mendoza
Many believe that corporate America wouldn’t go green without governmental arm-twisting, but the fact is corporations are on the sustainability bandwagon, and the government is finally catching up. However, in marketing themselves as green companies, the maxim “no good deed goes unpunished” applies, and companies that are marketing themselves as green face legal risks.
Austin Business Journal