M.C. Sungaila in Inc Magazine: Millions at Stake in Big Data Gone Bad Case


The U.S. has strict laws that punish misrepresenting the truth about people in public forums, but a new case before the Supreme Court could make even presenting innocuous, but mistaken information a punitive offense.

That's what's at stake for businesses in a case called Spokeo, Inc. vs. Robins, which the high court agreed to hear on Monday. The case is important to technology companies that may gather information about their millions of consumers, as well as any business that uses or collects consumer information. It could lead to more class action suits against such businesses in years to come ...

More specifically, legal experts say individuals may be entitled to damages ranging from $100 to $1,000 per violation. To put that in perspective, a class action suit like the one Spokeo faces could cost into the hundreds of millions or even billions of dollars for a Yahoo or Facebook, which have millions of customers, says Mary-Christine Sungaila, a partner at Haynes and Boone, in Costa Mesa, California.

Excerpted from Inc Magazine. To read the full article, please click here.

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