BTI Lists Haynes and Boone Among Best-Branded Law Firms


The BTI Consulting Group has listed Haynes and Boone, LLP as one of the best-branded law firms, selecting it as an Honor Roll member in seven of a dozen possible categories.

Results included in The BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms 2013 are the direct result of a specific unprompted client citation.

Based on more than 500 individual interviews with in-house counsel at the world’s largest organizations, Haynes and Boone was included in categories including BTI’s “Bet-the-Company” Premium Brands and as a "Game-Changer" that captures client attention by being "Tech-Savvy" and acting as a "Client Service Strategist."

“It’s great to see that our efforts to promote a culture of client service are being appreciated in the marketplace,” said Terry Conner, Haynes and Boone managing partner. “Our firm is committed to building on our corporate strengths to establish an international reputation as a ‘board safe’ selection across the range of practices, from transactional work to complex litigation. This kind of recognition shows we are on our way.”

BTI drew on 13 years of data to develop the framework for measuring and analyzing the market presence and brand imprint of law firms. During the course of one-on-one in-depth interviews conducted between January 2011 and September 2012, BTI probed clients on which law firms exhibit distinct characteristics driving the selection, consideration and hiring of new law firms. 

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