Haynes and Boone Advises Super D in Acquisition of Alliance Entertainment


A team of Haynes and Boone, LLP lawyers advised Super D, a global music wholesaler, in its acquisition of Alliance Entertainment Holding Corporation, a multimedia wholesale distributor, from Platinum Equity and the Gores Group.

The Haynes and Boone team was led by Dallas Senior Counsel Dennis Cassell of the firm’s Mergers and Acquisitions Practice Group as the lead acquisition counsel and Dallas Partner Sue Murphy of the firm’s Finance Practice Group as the lead finance counsel. The deal team also included Dallas Partners Randy Colson and Susan Wetzel and Of Counsel Jennifer Wisinski; Orange County Partners Ken ParkerMark Erickson and Bart Greenberg; New York Partner Ken Bezozo and Of Counsel Sam Lichtman; Washington, D.C. Partner Rick Ripley; Austin Partner Mary Mendoza and San Antonio Partner Laura O’Donnell. Associates Christina Marshall, Doug Hansen and Jed Moody, of the Richardson office, and Lindsey Hughes, Steven Moglovkin, Laura Whitley, Scott Thompson, Kristen Beery and Alex Stevens, of the Dallas office, and Nora Whitehead, of the Washington, D.C. office, also assisted.

“This is a strong example of how the firm works seamlessly across different geographic regions to effectively staff a deal,” said Greenberg. “We are proud to advise Super D with this noteworthy acquisition as they continue their business growth.” 

Cassell added, “This transaction required strong talent from various practice groups including finance, labor and employment, environmental and intellectual property. With the firm’s robust capabilities, we were successful in providing counsel to the client and completing the acquisition. We congratulate Super D on this significant transaction.” 

The acquisition makes Super D one of the largest wholesalers of music and video. The deal closed on Sept. 4. 

About Super D: Founded in 1990 as an independent music store, CD Listening Bar, Inc. is a privately held employee owned California Corporation located in Irvine, California.  In 1994, when the wholesaler, Super D was founded, it was offering 200 top selling titles. Over the past several years Super D has been creating the only Worldwide One Stop that is committed to Superior Service, Selection, and Technology.  Orders are shipped same day to over 1,500 retailers and 25,000 packages as day directly to consumers worldwide as third party fulfillment.  By building an in stock selection of over 450,000 unique titles, Super D has created an outstanding selection for thousands of retail stores and internet sellers worldwide. Super D currently has the largest worldwide selection of CD’s & DVD’s from 32 countries in the world and distributes them to independent music retailers, chain music retailers, internet retailers, international retailers and special market retailers worldwide. More information about Super D is available at www.sdcd.com or you may contact Jeff Walker, President, at jeffw@sdcd.com.

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