World Trademark Review Touts Strength Of Haynes and Boone Trademark Practice


DALLAS – The Trademark Practice of Haynes and Boone, LLP has been recognized as the highest-ranking full-service firm in Texas in the WTR 1000 – The Definitive Guide to Trademark Legal Services, World Trademark Review’s inaugural listing of the world’s leading trademark practices.

Haynes and Boone “wins the greatest admiration” and was most notable among the state’s myriad full-service firms.  Singled out were Partner Jeff Becker as a top Band 1 “seasoned trademark professional” and Partner Purvi Patel for her “sophisticated brand management skills.”

According to the editors of World Trademark Review, “identifying the firms and individuals that offer superlative trademark legal services is complicated by both the ever-changing legal environment and the constantly evolving nature of the threats that businesses face.” Thus, they “embarked on an exhaustive qualitative research project” conducting “hundreds of interviews with trademark specialists” to “identify and rank the firms and individuals to turn to for unparalleled trademark services.”  The result, the first and only standalone ranking focused exclusively on trademark law “designed to cut through the confusion and identify the firms and individuals that are setting the industry benchmark for trademark legal services.”

“It is an honor to be recognized by our peers and clients for the sophisticated work we are doing in all areas of trademark law,” said Ms. Patel, head of the firm’s trademark practice. “With a combined team of more than 30 trademark lawyers in our Texas, California and New York Offices, we offer clients depth of experience, innovative alternative fee agreements and customized client teams designed to provide strategic and effective solutions to their contentious and non-contentious trademark matters.”


Haynes and Boone earned high praise from commentators for the strength of its trademark practice, strategic expertise in non-contentious brand development issues and the experience of its litigation team. A key distinguishing feature was the group’s extensive experience in Internet-related issues, such as domain name cybersquatting and the fast-developing and increasingly significant area of keyword advertising.

Haynes and Boone, LLP is an international corporate law firm with offices in Texas, New York, California, Washington, D.C., Mexico City and Moscow, providing a full spectrum of legal services. With almost 550 attorneys, Haynes and Boone is ranked among the largest law firms in the nation by The National Law Journal. The firm has been named one of the "Best Corporate Law Firms in America" (Corporate Board Member Magazine, 2001-2009) and recognized as a “Top 20 Law Firm” for culture and for diversity with respect to both women and minorities (Vault, 2011).

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