Purvi Patel



Education and Clerkships

J.D., Emory University, 1998, Managing Editor, Emory International Law Review

B.A., Emory University, 1995, summa cum laude



Court Admissions

U.S. District Court for the Northern District of Texas

U.S. District Court for the Eastern District of Texas





Purvi Patel Albers is a member of the firm’s board of directors and serves as trusted adviser and counsel to Fortune 500 companies and high-growth ventures on the management of their valuable brand investments. Purvi has been recognized for bringing "an amazing personality and a fantastic reputation" to her work on portfolio management and trademark enforcement for domestic and multinational companies. (Chambers USA, Chambers and Partners, 2017). She also has been highlighted by World Trademark Review for her "sophisticated brand management skills" and "incisive analysis, commercial awareness, and fast turnaround times."

Purvi’s primary practice focus includes:

  • U.S. and foreign trademark clearance, protection and enforcement strategy
  • U.S. and foreign trademark and internet enforcement, including oppositions, cancellations and Uniform Dispute Resolution Proceedings (UDRP) disputes
  • Social media counseling and enforcement 
  • Copyright, trade dress, non-traditional trademark and customs counseling and enforcement.

Purvi previously served on the board of directors of the International Trademark Association (INTA) and co-chaired INTA's 2013 annual meeting.


Chambers USA

Haynes and Boone Shines in 2018 Chambers USA Rankings

More than 50 Haynes and Boone lawyers and 18 practice areas have been recognized in the 2018 Chambers USA legal directory published by Chambers & Partners.

Selected Client Representations

  • Spent several months as acting trademark counsel for a leading global technology company and internet retailer.
  • Secured trademark protection and successfully handled enforcement on behalf of local celebrity chefs.
  • Counseled the City of Lubbock regarding its rights to use the Buddy Holly name.
  • Managed and handled an expedited multi-country and multi-continent trademark clearance and filing initiative for more than fifty trademarks on behalf of a life sciences company. 
  • Successfully handled dozens of TTAB proceedings and domain name disputes on behalf of three Fortune 10 companies. 
  • Successfully handled multiple counterfeit seizure actions on behalf of several clients with U.S. Customs and Border Protection, including Commercial Metals Company. 

Developed company-wide copyright compliance program, training materials, and related agreements for a global communications company.


Super Lawyers

Texas Super Lawyers Features 57 Haynes and Boone Lawyers

Texas Super Lawyers recognized 57 Haynes and Boone lawyers in the 2018 edition of the annual directory published by Thomson Reuters. Super Lawyers is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high degree of peer recognition and professional achievement. 

Professional and Community Activities

  • International Trademark Association (INTA) - Board of Directors (2013-2015); Co-Chair of Annual Meeting 2013; Impact Studies Committee (2016-present); Leadership Development Committee (2012-2016); Chair of the Young Practitioner's Committee (2009-2011)
  • State Bar of Texas Intellectual Property Law Section
  • State Bar of Texas Minority Counsel Program Steering Committee (2003-2005, 2007, 2011, 2012)
  • Dallas Theater Center - Board of Trustees
  • TACA – The Arts Community Alliance – Board of Directors
  • National and Dallas Asian American Bar Association

Selected Publications and Speeches

  • "Hear All About It! Key TTAB Decisions and Applications of New TTAB Rules," speaker, 2018 AIPLA Spring Meeting, Seattle, May 16, 2018
  • "Moving with the Tempo of Trending Social Media Issues," INTA TMAP Meeting, September 2017
  • "Shades of Meaning - Best Practices for Single-Color Trademark Protection," co-author, Intellectual Property Today, May 2014
  • "The Presumption of Irreparable Harm: Don’t Stop Believing," INTA Annual Meeting, May 12, 2014
  • "Trademark Protection in the New gTLD Landscape," State Bar of Texas Annual Meeting, June 20, 2013
  • "Global Brand Protection Strategies for the Entertainment Industry," Dallas Bar Association, Feb. 27, 2013
  • "IP Issues in Representing Entertainment New Technology Entrepreneurs," Cutting Edge Music Business Institute, New Orleans, Sept. 27, 2012
  • "A Question of Character - Best Practice in Managing Mascots," World Trademark Review, June/July 2012 
  • "The Business Behind the Law: Perspectives from In-House Counsel and Outside Counsel," INTA Roundtable Host, Jan. 24, 2012
  • "Trade Dress Protection and Enforcement: A U.S. Perspective," Korean Intellectual Property Association (KINPA) Annual Meeting, November 2011
  • "Technology Law & Licensing Apps," State Bar of Texas, 2011 Texas Minority Counsel Program Annual Meeting, Sept. 8, 2011.

Professional Recognition

  • Recognized as a leading trademark professional by World Trademark Review 1000, Globe Business Publishing, Ltd., 2011-2018; noted as "a responsive, conscientious and client-focused service provider," Globe Business Publishing Ltd, 2013; noted as "second to none in terms of portfolio management knowhow and a prominent contributor to the legal community," Globe Business Publishing Ltd, 2014; noted as "managing and enforcing marquee brands, both domestically and internationally," Globe Business Publishing Ltd, 2017
  • Americas Women in Business Awards Shortlist, Best in Trademark, Euromoney Legal Media Group, 2014-2015, 2017
  • Recognized as one of Texas' Most Powerful Businesswomen by The National Diversity Council, 2016; Top 50 Multicultural Lawyers - Dallas, 2017
  • Recognized as a Leading Lawyer, WIPR Leaders, Newton Media Ltd., 2017
  • Listed in Chambers USA, Chambers and Partners, for Intellectual Property: Trademark and Copyright (Texas), 2016-2018
  • Recognized as one of the “Best Lawyers of Dallas” by D Magazine, D Magazine Partners, for IP Law, 2015-2018
  • Client Choice award for Texas by International Law Office (ILO) and Lexology, Globe Business Media Group, in Intellectual Property: Trademarks, 2015
  • Recognized as a Top 40 Under 40 Honoree by Dallas Business Journal, American City Business Journals, 2014
  • Recognized as a Trademark Star in Texas, 2017; IP Star, Highly Recommended, 2013-2015; IP Stars - Top 250 Women in IP, 2013-2014, by Managing Intellectual Property Magazine, Euromoney Institutional Investor PLC
  • Selected us a Rising Star: One of 10 IP Attorneys Under 40 to Watch by Law360, Portfolio Media, Inc., 2010
  • Selected for inclusion in Texas Super Lawyers, Thomson Reuters, 2004, 2013-2018
  • Recognized as one of the Best Lawyers Under 40 in Dallas by D Magazine, D Magazine Partners, 2006

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