Jeff Becker



Education and Clerkships

J.D., University of Texas at Austin School of Law, 1990, with honors; Order of the Coif; Legal Research Board

Mechanical Engineer, B.S.M.E., University of Texas at Austin, 1987, with high honors; University of Texas College Scholar

Bar Admissions

U.S. Patent and Trademark Office



Jeffrey Becker is one of only ten U.S. trademark attorneys who has been repeatedly, nationally recognized for his expertise in trademark law for having the rare combination of both “Prosecution and Strategy” and “Enforcement and Litigation” skill by World Trademark Review’s WTR 1000 (2011-2015). Not surprisingly, both Chambers Global (Chambers & Partners, 2014-2015) and Chambers USA (Chambers & Partners, 2004-2015) have ranked Jeff as one of the country’s best trademark lawyers.

Jeff served as the Chair of the firm’s Trademark Practice Group from 2001 to 2012, and prior to that served as head of the firm’s entire Intellectual Property and Technology Transactions Section -- helping to build the firm’s trademark practice into one of the best in the country as recognized by World Trademark Review (2012-2015). Jeff focuses his practice on the legal aspects of brand management, helping companies develop trademark enforcement policies, clearing their marks for use, registering those marks in the U.S. and abroad, managing domain name acquisitions, commercializing marks through licenses and merchandising agreements, assessing infringement risks, enforcing their trademark rights against others and defending them against allegations of infringement. A significant amount of Jeff’s time is spent on litigating Oppositions and Cancellations within the U.S. Trademark Office’s Trademark Trial and Appeal Board (TTAB), where Jeff has repeatedly served as lead counsel for large brand owners such as AT&T, Direct Energy, Galderma and RadioShack.

Jeff’s value to clients stems from his “devot[ion] to his clients’ interests” and his ability to provide “exceptional, comprehensive advice[.]” (WTR 1000, 2013). Jeff is especially “great at finding solutions early on[.]” (Chambers USA, Chambers & Partners, 2014). As an experienced copyright lawyer and a registered patent attorney, Jeff combines his experience in trademark matters with his patent and copyright experience to assist clients in the overall protection of their products, and clearing those products before launch, especially in the areas of design patent, copyright and trade dress. Jeff’s commitment to keeping abreast of emerging issues affecting trademarks and brands owners also enables Jeff to counsel clients on new concerns affecting their businesses. Jeff is currently active in the launch of the new gTLD domain names and regularly advises clients on emerging branding trends in social media as a member of the firm’s Social Media Practice Group.

Although Jeff stresses an approach to brand management designed to avoid litigation, when the need for litigation does arise, Jeff’s clients benefit from his ability to prepare in advance with plans designed to bring cases to a quick and efficient resolution. Jeff’s keen foresight and attention to detail in this area make him “a formidable adversary in litigation[.]” (Chambers USA Chambers & Partners, 2014).

Jeff is active with the International Trademark Association (INTA). In 2007, INTA awarded Jeff with its prestigious Volunteer Service Award for the Advancement of Committee Objectives for his work in developing programming for trademark law adjunct professors. Since 2010, Jeff has coordinated industry training seminars for the government trademark examiners in the U.S. Trademark Office and IMPI, the Mexican Intellectual Property Office.


Best Lawyers

Haynes and Boone Maintains Strong Presence in The Best Lawyers in America 2016

The Best Lawyers in America 2016, an annual referral guide listing outstanding lawyers throughout the U.S., has recognized 114 Haynes and Boone, LLP lawyers across more than 60 practice areas.

Published by Woodward/White, Inc. in August 2015


Professional and Community Activities

  • U.S. Patent and Trademark Office
  • College of the State Bar of Texas
  • International Trademark Association - Government Officials Education and Training Committee Member
  • American Intellectual Property Law Association


Super Lawyers

Haynes and Boone Lawyers Recognized in 2015 Texas Super Lawyers

Texas Super Lawyers has again recognized Haynes and Boone, LLP in its annual award listing, featuring 65 lawyers with seven highlighted in the Tops of Texas rankings.

Published by Thomson Reuters in September 2015

Professional Recognition

  • Recognized in Chambers USA Guide to America's Leading Lawyers for Business, Chambers & Partners, for Intellectual Property: Trademark & Copyright Leading Lawyer in Texas, 2004-2015; Band 1: 2010-2015
  • Recognized in Managing Intellectual Property Magazine, Euromoney Institutional Investor PLC, as a "Highly Recommended" IP Star, 2015
  • Recognized as a "2015 Lawyer of the Year" in Technology Law by Best Lawyers, Woodward/White, Inc., 2015
  • World's Leading Trademark Professionals, World Trademark Review, Globe Business Publishing Ltd, 2011-2015
  • Recognized as a leading lawyer in Intellectual Property: Trademark, Copyright & Trade Secrets in Chambers Global, Chambers & Partners, 2013-2015
  • Listed in Texas Super Lawyers, Thomson Reuters, 2003-2015
  • Listed in The Best Lawyers in America, Woodward/White, Inc., for Litigation - Intellectual Property and Technology Law, 2010-2016; Intellectual Property and Trademark Law, 2012-2016
  • AV® Peer Review Rated Preeminent by Martindale-Hubbell® Law Directory

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