Jeff Becker



Education and Clerkships

J.D., University of Texas at Austin School of Law, 1990, with honors; Order of the Coif; Legal Research Board

Mechanical Engineer, B.S.M.E., University of Texas at Austin, 1987, with high honors; University of Texas College Scholar

Bar Admissions

U.S. Patent and Trademark Office



Jeffrey Becker is one of only ten U.S. trademark attorneys who has been repeatedly, nationally recognized for his expertise in trademark law for having the rare combination of both “Prosecution and Strategy” and “Enforcement and Litigation” skill by World Trademark Review’s WTR 1000 (2011-2015). Not surprisingly, both Chambers Global (Chambers and Partners, 2014-2015) and Chambers USA (Chambers and Partners, 2004-2015) have ranked Jeff as one of the country’s best trademark lawyers.

Jeff served as the Chair of the firm’s Trademark Practice Group from 2001 to 2012, and prior to that served as head of the firm’s entire Intellectual Property and Technology Transactions Section -- helping to build the firm’s trademark practice into one of the best in the country as recognized by World Trademark Review (2012-2015). Jeff focuses his practice on the legal aspects of brand management, helping companies develop trademark enforcement policies, clearing their marks for use, registering those marks in the U.S. and abroad, managing domain name acquisitions, commercializing marks through licenses and merchandising agreements, assessing infringement risks, enforcing their trademark rights against others and defending them against allegations of infringement. A significant amount of Jeff’s time is spent on litigating Oppositions and Cancellations within the U.S. Trademark Office’s Trademark Trial and Appeal Board (TTAB), where Jeff has repeatedly served as lead counsel for large brand owners such as AT&T, Direct Energy, Galderma and RadioShack.

Jeff’s value to clients stems from his “devot[ion] to his clients’ interests” and his ability to provide “exceptional, comprehensive advice[.]” (WTR 1000, 2013). Jeff is especially “great at finding solutions early on[.]” (Chambers USA, Chambers and Partners, 2014). As an experienced copyright lawyer and a registered patent attorney, Jeff combines his experience in trademark matters with his patent and copyright experience to assist clients in the overall protection of their products, and clearing those products before launch, especially in the areas of design patent, copyright and trade dress. Jeff’s commitment to keeping abreast of emerging issues affecting trademarks and brands owners also enables Jeff to counsel clients on new concerns affecting their businesses. Jeff is currently active in the launch of the new gTLD domain names and regularly advises clients on emerging branding trends in social media as a member of the firm’s Social Media Practice Group.

Although Jeff stresses an approach to brand management designed to avoid litigation, when the need for litigation does arise, Jeff’s clients benefit from his ability to prepare in advance with plans designed to bring cases to a quick and efficient resolution. Jeff’s keen foresight and attention to detail in this area make him “a formidable adversary in litigation[.]” (Chambers USA Chambers and Partners, 2014).

Jeff is active with the International Trademark Association (INTA). In 2007, INTA awarded Jeff with its prestigious Volunteer Service Award for the Advancement of Committee Objectives for his work in developing programming for trademark law adjunct professors. Since 2010, Jeff has coordinated industry training seminars for the government trademark examiners in the U.S. Trademark Office and IMPI, the Mexican Intellectual Property Office.


World Trademark Review

World Trademark Review Applauds Haynes and Boone Trademark Practice

The World Trademark Review has for the third consecutive year awarded Haynes and Boone a gold ranking - the highest possible - in Texas, and a silver ranking nationally, informing its readers that “[w]hen it comes to trademarks, Haynes and Boone sets the gold standard in the Lone Star State.” 

Chambers Global

Chamber Global 2015

Chambers Global Celebrates Haynes and Boone In Seven International Practice Categories

In one of its best showings ever in annual research by the highly respected Chambers Global legal directory, seven practices and 12 lawyers from Haynes and Boone, LLP are recommended as leading providers of legal services in the international marketplace.

Professional Recognition

  • Band 1 Trademark and Copyright Attorney - Texas, Chambers and Partners, 2010-2015
  • Recognized as a "2015 Lawyer of the Year" in Technology Law by Best Lawyers
  • World's Leading Trademark Professionals, World Trademark Review, 2011-2015
  • Intellectual Property: Trademark & Copyright Leading Lawyer in Texas, Chambers USA Guide to America's Leading Lawyers for Business, Chambers and Partners, 2004-2015
  • Intellectual Property: Trademark, Copyright & Trade Secrets, Chambers Global, Chambers and Partners, 2013-2015
  • Texas Super Lawyer, Texas Monthly, 2003-2014
  • Best Lawyers in America for Intellectual Property and Trademark Law, 2012-2015 
  • Best Lawyers in America for Technology Law and Litigation - Intellectual Property, 2010-2015
  • AV® Peer Review Rated Preeminent by Martindale-Hubbell® Law Directory


Supreme Court Favors Juries over Judges in Deciding Consumer Perspective Trademark Issue

The U.S. Supreme Court on Wednesday unanimously decreed that the jury, not the judge, should decide whether two trademarks used by a brand owner may be tacked (considered to impart the same impression) in a priority dispute. This is the first substantive trademark case reviewed by the Court in a decade, but will the decision immediately and substantially impact trademark practice?

Lawyer of the Year

Best Lawyers

Haynes and Boone Lawyers Featured as “2015 Lawyers of the Year”

Best Lawyers® has recognized seven Texas-based Haynes and Boone, LLP attorneys as “2015 Lawyers of the Year.” Based on peer-review surveys, the legal guide designated a single lawyer per practice specialty in each geographic region.

Professional and Community Activities

  • U.S. Patent and Trademark Office
  • College of the State Bar of Texas
  • International Trademark Association - Government Officials Education and Training Committee Member
  • American Intellectual Property Law Association

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