Suzie Trigg

Practices

Industries

Trending Issues

Education and Clerkships

J.D., University of Texas at Austin School of Law, 2006, with honors, Texas Environmental Law Journal

B.S., Animal Science, Texas A&M University, 2003

  • The Honorable Brian L. Owsley, U.S. Magistrate Judge for the Southern District of Texas
  • Institute for Food Laws and Regulations, Michigan State University

Admissions

Texas, 2006

Profile

With a focus on guiding companies through FDA regulatory issues, supply chain management and strategic growth, Suzie Trigg represents restaurant chains, retailers, franchisors, and consumer products companies in negotiating and documenting transactions and understanding regulatory requirements so that they can make informed choices.

Suzie Trigg is a go-to lawyer for companies tackling supply chain changes, having been lead outside counsel, among others, for:

  • A 7,500+ store retailer in negotiating supply chain agreements for transactions expected to total $25 billion over five years
  • Multiple global restaurant chains in updating supplier standards and supply chain agreements and in helping to address potential gaps in food safety
  • A global food company in restructuring a subsidiary’s distribution network, including negotiating multiple termination and release agreements and a series of new agreements
  • A fresh produce company in developing agreements for use with growers, processors, storage facilities and others in the supply chain
  • A cosmetics company developing distribution agreements for use in three dozen countries

Suzie also helps companies lawfully market their products by helping them review labels, product claims and their substantiation, and by reviewing online promotional materials. Her experience in this area includes foods, dietary supplements, cosmetics, personal care products, medical devices, jewelry, and decorative items. She frequently provides advice and guidance on strategies to reduce the risk of a demand, class action, or regulatory enforcement related to a product’s labeling or promotion.

While much of her work focuses on managing legal risks and forming compliance strategies designed to minimize risk and avoid costly delays or setbacks, Suzie also helps companies quickly, thoroughly, and efficiently address obstacles, such as regulatory enforcement, potential product recalls, and disputes with distributors or other supply chain partners.

Given Suzie’s experience, she often assists with mergers and acquisitions, including by leading due diligence of FDA regulated consumer products companies, negotiating ancillary agreements with supply chain partners, and helping address issues critical to deal closure, such as food safety concerns.

Suzie serves on FDLI’s Food and Dietary Supplements Committee and previously served on FDLI’s Writing Awards Committee. Suzie has completed coursework in food law through Michigan State University’s Institute for Food Laws and Regulations and is a member of the Institute of Food Technologists (IFT).

Suzie is actively involved in the ABA Forum on Franchising, regularly contributing to publications and Forum committees, and is a past Vice Chair of the Dallas Bar Association’s Franchise and Distribution Law Section.

Professional Recognition

  • Selected for inclusion in Texas Super Lawyers Rising Stars, Thomson Reuters, 2016-2018
  • Recognized in D Magazine's "Best Lawyers in Dallas," D Magazine Partners, 2018
  • Selected as Best in Supply Chain Negotiations – USA, Acquisition International 2015 Legal Awards, AI Global Media Ltd, 2015; Best in Supply Chain Management Disputes - Texas, 2017

Honors

Super Lawyers

Haynes and Boone Lawyers Selected as Texas Rising Stars 2018

Texas Super Lawyers Rising Stars 2018, published by Thomson Reuters, has recognized 35 Haynes and Boone lawyers as up-and-coming practitioners in the state.

Selected Client Representations

Franchise and Product Distribution

  • Structured international distribution agreements for a cosmetic manufacturer intending to distribute products in over 30 countries and for a medical device manufacturer intending to distribute devices in over 20 countries.
  • Represented retailer of mobile and technology products in the negotiation of a development arrangement for 1,000 franchised locations in Southeast Asia.
  • Advised restaurant and hotel franchise systems in exemption-based franchising, development at airports, and development on military bases and Indian reservations.
  • Drafted and registered franchise disclosure documents for use in the U.S. and other countries.

Strategic Supply Chain Initiatives

  • Represented franchisor of two brands with over 500 restaurants in the formation of a purchasing cooperative.
  • Structured and implemented an international buying group for Fortune 500 mobile and technology products provider.
  • Represented ranch owner in structuring and documenting management relationship for joint venture producing specialty, premium brand of beef.
  • Represented produce company in drafting and negotiating agreements with growers, including for imported produce.
  • Advised leading bedding manufacturer on long term strategic supply chain initiative, including the negotiation and implementation of several third party logistics agreements, carrier agreements, first and second tier supply agreements and a variety of related service agreements.

Regulatory Matters

  • Advised restaurant chains on the use of health claims and allergen declarations and warnings, on food safety and on new regulations affecting their operations, such as menu labeling.
  • Advised consumer packaged goods companies on product labeling and claims, including the use of “all natural”, “organic”, “gluten-free” and similar statements.
  • Advised meat company on the impact of certain animal husbandry practices on product labeling and promotion.
  • Drafted international good distribution practices manual for restaurant chain addressing food safety, supplier verification and related issues.
  • Assisted OTC-drug and cosmetic product manufacturer in responding to an FDA Form 483.

Honors

DMag Best Lawyers 2015

Haynes and Boone Recognized in D Magazine’s 2018 Best Lawyers List

D Magazine named 42 Haynes and Boone lawyers across multiple practice areas to its Best Lawyers in Dallas list for 2018, the most selections for the firm over the past decade.


Published by D Magazine Partners, April 2018

Newsletter

IP Beacon

The IP Beacon

The IP Beacon is a Haynes and Boone Newsletter highlighting current issues and trends in Intellectual Property Law. Read the latest issue...

Selected Publications and Speeches

  • “Reading the Tea Leaves for Dietary Supplements – FDA’s Current Enforcement Priorities and Actions,” presenter, FDLI Annual Conference: Exploring Advanced Topics in Food and Drug Law, May 2018.
  • “Supply Chain Links to Franchise Systems,” co-author and presenter, IFA Legal Symposium, May 2018.
  • "Exemptions and Exclusions under Wisconsin Law," co-author, Chapter 15 of the American Bar Association Exemptions and Exclusions under Federal and State Franchise Registration and Disclosure Laws, April 2017.
  • "The Not So Sweet Side of Sugar," presenter, Institute of Food Technologists, Longhorn Section, Dallas, Texas, April 20, 2017.
  • “Menu Labeling – Cheese Fries for 700 Calories, Please,” speaker, 39th Annual ABA Forum on Franchising, Miami, Florida, November 2016.
  • "Food Labeling and Content Claims: Planning Ahead for the Updated Nutrition Facts Requirements," speaker, Food and Drug Law Institute Annual Conference, Washington, DC., May 2016.
  • "The Revised Nutrition Facts Panel and Update on Labeling of Foods from Genetically Engineered Plants," presenter, Institute of Food Technologists, Longhorn Section, Dallas, Texas, January 2016.
  • "Recent Developments in Food and Drug Law, 2016 ed.: Leading Lawyers on Dealing with Increased Enforcement, Keeping Up-To-Date with FDA Requirements, and Developing Compliance Practices," speaker, Inside the Minds, February 2016.
  • "Highlights of China’s 2015 Food Safety Law,” author, Law360, July 2015.
  • “Cosmetics Claims: Origin and Composition, Natural, and Fragrance-Free,” Food and Drug Law Institute webinar, June 2015.
  • “What’s Next for Labeling of Plant-Based Substitute [Foods],” speaker, Food and Drug Law Institute Annual Conference, Washington, D.C., April 2015.
  • “Food Trucks, Kiosks and Other Alternative Venues: Structuring and Drafting Issues,” speaker, 37th Annual ABA Forum on Franchising, Seattle, Washington, October 2014.
  • "Meaningful Audit Systems,” speaker, FDLI Conference on Safeguarding the Functional Food and Dietary Ingredient Supply Chain, Washington, D.C., September 2013.
  • “Building an Effective Supply Chain and Distribution System,” speaker, 35th Annual ABA Forum on Franchising, Los Angeles, California, November 2012.

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