Suzie Trigg

Practices

Industries

Education and Clerkships

J.D., University of Texas at Austin School of Law, 2006, with honors, Texas Environmental Law Journal

B.S., Animal Science, Texas A&M University, 2003

  • The Honorable Brian L. Owsley, U.S. Magistrate Judge for the Southern District of Texas
  • Institute for Food Laws and Regulations, Michigan State University

Bar Admissions

Texas, 2006

Profile

With a focus on regulatory compliance and strategic growth, Suzie Trigg represents franchise systems, restaurant chains, food companies and manufacturers of consumer packaged goods, cosmetics and medical devices in franchise and product distribution matters, mergers and acquisitions and a variety of strategic supply chain transactions, and by providing practical advice regarding regulatory matters.

Suzie is frequently called upon to provide guidance to product manufacturers and franchise systems through presentations at conferences on regulatory compliance, distribution and supply chain issues. She has spoken at conferences hosted by the Food and Drug Law Institute (FDLI), ABA Forum on Franchising, International Franchise Association (IFA) and National Cooperative Business Association (NCBA). She has authored numerous articles and has co-authored two chapters of treatises published by the American Bar Association (ABA).

Suzie’s most recent article, “Between Two Evolving Regulatory Systems: Importing US-Made Foods into China,” was published in FDLI’s January/February 2015 Update magazine. Suzie’s recent presentations include “Food Trucks, Kiosks and Other Alternative Venues: Structuring and Drafting Issues,” at the 37th Annual ABA Forum on Franchising in October 2014 and "Meaningful Audit Systems," at the FDLI Conference on Safeguarding the Functional Food and Dietary Ingredient Supply Chain in September 2013. Suzie moderated “What’s Next for Labeling of Plant-Based Substitutes” at the 2015 FDLI Annual Conference, April 20, 2015, a session focused on the labeling of plant-based foods. She is currently working on two more chapters of treatises that are expected to be published by the ABA in 2015.

Suzie serves on FDLI’s Writing Awards Committee, is actively involved in the ABA Forum on Franchising and is a past Vice Chair of the Dallas Bar Association’s Franchise and Distribution Law Section. She also serves on Haynes and Boone’s Pro Bono and Public Service Committee. Suzie has completed coursework in international food law through Michigan State University’s Institute for Food Laws and Regulations.

Suzie previously served as Secretary of the Board of Trustees and Advocacy Chair of the South/Central Texas Chapter of the Leukemia and Lymphoma Society and on the Executive Committee and as the Events Chair for the Young Leaders Society of the United Way of Central Texas.

Prior to joining Haynes and Boone, Suzie completed a judicial clerkship and served as Legislative Director for a State Representative, giving her insight into the realities of litigation and policymaking. Suzie counts among her greatest experiences the opportunity to serve as an assistant for the White House Commission on the National Moment of Remembrance in 2002, helping to plan a nationwide Moment of Remembrance on Memorial Day.

Mergers and Acquisitions

Haynes and Boone Advises WhiteWave in $550 million Acquisition of Vega

A team of Haynes and Boone, LLP lawyers assisted the WhiteWave food and beverage company in the just-announced acquisition of Vega, a Canada-based leader in plant-based nutrition products, for about $550 million in cash.

Selected Client Representations

Franchise and Product Distribution

  • Structured international distribution agreements for a cosmetic manufacturer intending to distribute products in over 30 countries and for a medical device manufacturer intending to distribute devices in over 20 countries. 
  • Represented retailer of mobile and technology products in the negotiation of a development arrangement for 1,000 franchised locations in Southeast Asia.
  • Advised restaurant and hotel franchise systems in exemption-based franchising, development at airports, and development on military bases and Indian reservations. 
  • Drafted and registered franchise disclosure documents for use in the U.S. and other countries.

Strategic Supply Chain Initiatives

  • Represented franchisor of two brands with over 500 restaurants in the formation of a purchasing cooperative.
  • Structured and implemented an international buying group for Fortune 500 mobile and technology products provider.
  • Represented ranch owner in structuring and documenting management relationship for joint venture producing specialty, premium brand of beef.
  • Represented produce company in drafting and negotiating agreements with growers, including for imported produce.
  • Advised leading bedding manufacturer on long term strategic supply chain initiative, including the negotiation and implementation of several third party logistics agreements, carrier agreements, first and second tier supply agreements and a variety of related service agreements.

Regulatory Matters

  • Advised restaurant chains on the use of health claims and allergen declarations and warnings, on food safety and on new regulations affecting their operations, such as menu labeling.
  • Advised consumer packaged goods companies on product labeling and claims, including the use of “all natural”, “organic”, “gluten-free” and similar statements.
  • Advised meat company on the impact of certain animal husbandry practices on product labeling and promotion.
  • Drafted international good distribution practices manual for restaurant chain addressing food safety, supplier verification and related issues.
  • Assisted OTC-drug and cosmetic product manufacturer in responding to an FDA Form 483.

Featured Webinar

Suzie Trigg

The Food and Drug Law Institute Webinar

Haynes and Boone Associate Suzanne Trigg presented “Cosmetics Claims: Origin and Composition, Natural and Fragrance-Free,” at The Food and Drug Law Institute Webinar. Suzie’s remarks focus on the use of “vegan,” “natural” and similar claims. Click here to view her presentation.

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