Haynes Boone Chief Marketing Officer Jackie Sarlo was featured in a Texas Lawyer article. Below is an excerpt:
Haynes Boone hired Jackie Sarlo as chief marketing officer, coming from Snell & Wilmer, where she was chief marketing officer and director of client relations. For more than a decade, Sarlo worked at Snell & Wilmer with David Boden, who joined Haynes Boone earlier this year as chief operating officer.
“I am thrilled to be reunited with Jackie, who is a skilled, passionate and innovative professional and a perfect fit for our culture,” Boden wrote in a press release. “I know from first-hand experience that she will be a tremendous asset to our senior management team.”
Sarlo said she is very impressed with Haynes Boone’s “deliberate and well-thought-out strategic plan” that puts clients first.
“I can’t think of any better place to be than a firm with that kind of focus,” she said.
Top management at many firms is focused on finances and technology, she said, but Managing Partner Taylor Wilson and Boden are also interested in marketing, diversity, and human resources, a situation she said makes for a stronger leadership team.
In a statement, Boden wrote that the firm is making “significant headway” on its 2025 plan to enhance its brand and to land high-value work in core sectors including energy, technology, financial services and private equity.
Excerpted from Texas Lawyer. To read the full article, click here.