Haynes Boone Partner Purvi Patel Albers joined Southern Methodist University Professor of Practice Radhika Zaveri on her podcast, “PODWalk,” where they discussed how brands can protect creative assets while staying ahead in an AI-driven marketplace. In the episode, listeners learn the following:
- Faster is not always safer: AI lets brands innovate at lightning speed, but trademark, copyright and social media safeguards are a must to protect creativity.
- Personal brand counts: Albers’ “vibey” and “passionate” energy shows that authentic presence builds trust and credibility—whether you’re leading a team or managing a brand.
- Learn and future-proof: Look to leading brands (and even Taylor Swift) for IP protection strategies. A proactive mindset is key to thriving in a world of constant content creation and competitors at your heels.
Listen to the full episode here:
