Customer Loyalty Programs: What Works - What Doesn't
In today?s economic environment, it is even more critical to build loyalty with your current customers. It seems that we are all in share war with someone, and we need tools to help win that share war. The right loyalty program can help the cause. Why does loyalty matter? Loyal customers typically:
- Have emotional equity in a brands and we become their first choice.
- Look to us to solve their needs/problems
- Discuss your offering - not your prices
- Advocate "their" brand to others
- Learn key principles of building a successful program and understand some of the watch outs!
Speakers:
Elizabeth ?Betsy? Warren is Senior Corporate Counsel at Blockbuster Inc. For over twenty years she has worked as in-house counsel advising clients in areas of franchising, real estate and general corporate matters. Betsy is originally from New York, but got to Texas as fast as she could!
Lisa Miller is a Branding Strategy & Innovation marketing consultant. She has worked in the food industry for over 20 years for major companies like PepsiCo/Frito Lay/Quaker and Brinker International. At Brinker, Lisa was the VP of Innovation ? accountable for developing new streams of revenue for the company. During her tenure at Brinker, Lisa doubled the size of their gift card program, developed a retail licensing program for Chili?s and Macaroni Grill grocery products, and developed a loyalty program which drove incremental traffic and sales to the business.
Noah Pollack is General Counsel of Del Frisco?s, Sullivan?s, Texas Land & Cattle and Lone Star Steakhouses. He has worked with restaurant clients for almost 20 years, including 9 years at Brinker International as Vice President and Assistant General Counsel. While at Brinker, he worked with Lisa Miller on Brinker?s loyalty and gift card programs, as well as a variety of franchising matters. Noah is originally from the New York area, where the Giants defend the NFC East, and the Yankees hold the World Championship.
REGISTRATION FEE: $25 Payable at the door, cash or check only.
For more information about this event, you may contact Velma Bueno at 214.651.5746 or velma.bueno@haynesboone.com.