Michelle Emeterio
Biography
Michelle Emeterio is an Orange County trademark and copyright lawyer and an associate in Haynes Boone’s Trademark and Advertising Practice Group. She helps clients protect, manage, commercialize and enforce intellectual property rights. Her practice spans trademark and copyright counseling, clearance, prosecution, portfolio management and licensing. Michelle assists with trademark and copyright applications, office-action responses, communications with the U.S. Patent and Trademark Office and U.S. Copyright Office, watch-notice review, chain-of-title management and settlement agreements. She also has experience managing international intellectual property portfolios and handling corporate IP transactions, due diligence and related recordations.
Michelle’s intellectual property enforcement experience includes prosecuting and defending proceedings before the Trademark Trial and Appeal Board, cease-and-desist letters, Digital Millennium Copyright Act notices, online takedown requests, settlement negotiations, civil litigation and domain-name proceedings under the Uniform Domain-Name Dispute-Resolution Policy. She has assisted clients across industries including apparel, sports, technology, franchising, food and beverage, restaurants, real estate, toys and tools, education, health and entertainment. Michelle also writes and speaks on trademark searching and clearance, trademark law and First Amendment issues, copyright fair use and other intellectual property developments. She was recognized in The Best Lawyers in America: Ones to Watch for Intellectual Property Law, 2026.
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- California Lawyers Association Franchise Law Committee
- Co-Chair of Publications, 2025-Present
- Case Reporter, 2024-2025
- Lions Club, Member and Volunteer, 2025-present
- UC Irvine School of Law’s Moot Court Competition, Volunteer Judge, February 2024
- Fellowship for Advancement and Resources (FAR) Program, Mentor, 2023-2024
- USC’s Hale Moot Court Honors Program, Volunteer Judge, February 2023
- Public Law Center U-Visa Program for Victims of Serious Crimes, Pro Bono Attorney, 2022-2026
- OC United Way E-Mentorship Program, Mentor, 2022
- Fourth District Parent Teacher Association (PTA), Carnival Co-Coordinator, 2021
- California Lawyers Association Franchise Law Committee
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- The Best Lawyers in America®: Ones to Watch, Intellectual Property Law, 2026
- Snell & Wilmer, Pro Bono Award, 2023
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- “Trademark Searching and Clearance,” Presenter, Orange County Paralegal Association MCLE Lunch Meeting, Virtual, May 18, 2026
- “A TVPRA Safe Harbor Would Boost Antitrafficking Efforts,” Co-Author, Law360, February 24, 2026
- “Franchisor Collaboration or Franchisor Liability?” Co-Author, Hotel Business, February 17, 2025
- “Specific Personal Jurisdiction in Declaratory Judgment Actions – Ninth Circuit,” Speaker, Roundtable Presentation, Snell & Wilmer, Costa Mesa, CA, June 20, 2024
- “Vidal v. Elster,” Speaker, Roundtable Presentation, Snell & Wilmer, Costa Mesa, CA, June 20, 2024
- “Supreme Court Asked to Clarify Activities that Give Rise to Specific Personal Jurisdiction,” Author, SWIPLit Blog, May 7, 2024
- “Trademark Searching—What, Why, and How,” Speaker, Paraprofessionals Conference, Snell & Wilmer, Phoenix, AZ, April 26, 2024
- “First Factor of the Fair Use Analysis,” Speaker, Roundtable Presentation, Snell & Wilmer, Costa Mesa, CA, August 16, 2023
- “Trademark Law and the First Amendment,” Speaker, Paralegal CLE Session, Snell & Wilmer, Costa Mesa, CA, August 2023
- “1st Amendment Challenge,” Presenter, Orange County Paralegal Association MCLE Lunch Meeting, Virtual, May 11, 2023
- “Constitutionality of Lanham Act’s Living Individual Restriction,” Speaker, Roundtable Presentation, Snell & Wilmer, Costa Mesa, CA, April 13, 2023
- “USPTO’s Cert Petition Argues Constitutionality of Lanham Act’s Living Individual Restriction,” Co-Author, SWIPLit Blog, March 10, 2023
- “Dean Austen Parrish: Continuing UCI’s Trajectory of Excellence,” Co-Author, Orange County Lawyer, August 2022
- “The Trademark Modernization Act,” Speaker, Roundtable Presentation, Snell & Wilmer, Costa Mesa, CA, June 20, 2022
- “Antitrust Deterrence of Patent Holdup: Refocusing on Competition as a Driver of Technological Innovation,” Author, UC Irvine Law Review, May 2022
- “Irreparable Harm, I Presume? The Trademark Modernization Act and Other Changes in Trademark Law,” Co-Author, Orange County Lawyer, May 2022
- “NCAA Publicity Rule Raises Labor, Antitrust, Policy Issues,” Co-Author, Law360, September 9, 2020
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Education
- J.D., University of California Irvine School of Law, 2021, cum laude; Director of Judicial Relations, UCI Law Moot Court
- B.A., Psychology, University of California Irvine, 2002
Admissions
- California
Court Admissions
- U.S. District Court for the Central District of California
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What types of trademark and copyright matters do you handle?
I help clients protect, manage, commercialize and enforce intellectual property rights. My work includes trademark and copyright counseling, clearance, prosecution, portfolio management, licensing, chain-of-title matters and settlement agreements.
How can you help when a client is evaluating or seeking protection for a new mark?
I assist with trademark searching and clearance, applications, office-action responses and communications with the U.S. Patent and Trademark Office. I also review watch notices and help clients manage issues that arise as their portfolios develop.
Do you manage international portfolios and handle corporate IP transactions?
Yes. I have experience managing international intellectual property portfolios and handling corporate IP transactions, due diligence and related recordations. I also assist with licensing and chain-of-title management.
What kinds of intellectual property enforcement matters do you handle?
My enforcement work includes prosecuting and defending proceedings before the Trademark Trial and Appeal Board, cease-and-desist letters, Digital Millennium Copyright Act notices, online takedown requests, settlement negotiations and civil litigation. I also counsel clients in domain-name proceedings under the Uniform Domain-Name Dispute-Resolution Policy.
Which industries have you served?
I have assisted clients across industries including apparel, sports, technology, franchising, food and beverage, restaurants, real estate, toys and tools, education, health and entertainment. My work for these clients has included portfolio management, licensing, corporate IP transactions and enforcement.
What intellectual property topics have you written or spoken about?
I have written or presented on trademark searching and clearance, the Trademark Modernization Act, trademark law and the First Amendment, copyright fair use and related intellectual property developments. I also authored a law review note addressing patent holdup, competition and technological innovation.