Tiffany Ferris

Tiffany Ferris helps companies bring brands and campaigns to market with greater confidence. As chair of Haynes Boone’s Trademark and Advertising Practice Group, she advises clients on the trademark, advertising, packaging, labeling, and regulatory issues that shape how brands are built, promoted, protected, and positioned in competitive markets.

Clients rely on Tiffany across the full brand lifecycle, from evaluating the availability of new marks to developing and defending advertising and promotional programs. She advises on advertising claims, national marketing materials across media channels, and strategies designed to reduce the risk of competitor challenges, consumer demands, class actions, and regulatory enforcement. Her counsel is especially valuable to companies navigating high-visibility brand decisions in competitive or regulated markets.

Tiffany’s practice brings together brand protection, advertising strategy, and regulatory judgment in a way that helps clients do more than manage risk. She counsels clients on product packaging and labeling, including issues involving FDA and FTC compliance and the intellectual property implications of label design. She also regularly appears before the National Advertising Division in advertising-related disputes, giving clients the benefit of advice informed not only by front-end counseling, but by experience with how claims are challenged and evaluated in practice. Clients turn to her not only to assess and defend advertising and brand assets, but also to challenge competitor claims and conduct when those practices threaten market position or create unfair competitive conditions.

She also brings a strong in-house sensibility to her work. Tiffany has extensive secondment experience as in-house trademark and advertising counsel, including for a leading global technology company, an internet retailer, and a major online travel services provider. Combined with prior experience with Reynolds Packaging Group, formerly a division of Alcoa, that background gives her a practical understanding of how legal, marketing, and business teams assess timing, risk, and commercial priorities.

Her representative work includes counseling a multinational telecommunications company in advertising disputes before the National Advertising Division, representing a medical device company specializing in eye care products in an NAD dispute between major market players, and advising a leading technology company on global advertising campaigns and integrations tied to major international sporting events. Her practice also reflects experience across advertising, marketing and promotional law, trademark prosecution, FDA regulatory compliance, retail, food and beverage, streaming media, and media, entertainment, and sports.

Tiffany is based in Dallas and New York and is admitted in Texas and New York. Her work has been recognized by Chambers USA, Chambers and Partners (2024-2025), World Trademark Review’s WTR 1000 (2023-2026), World IP Review (2024), Best Lawyers in America: Ones to Watch (2022-2025), Texas Super Lawyers Rising Stars (2023), and The Legal 500 U.S.(2022-2023, 2025). She also writes and speaks on emerging issues affecting brands, including sustainability claims, deceptive marketing, influencer and testimonial guidance, click-to-cancel developments, and FTC advertising rules.