Publication

Eugene Goryunov, David McCombs, Dina Blikshteyn, and Austin Lorch in Wine Industry Advisor: ‘Protecting Your Artificial Intelligence Innovations’

Eugene Goryunov, David McCombs, Dina Blikshteyn, and Austin Lorch authored an article in Wine Industry Advisor on how to protect artificial intelligence innovations. Read an excerpt below:

Artificial Intelligence (AI) can be found in virtually all aspects of modern life, from manufacturing to healthcare, finance, social media and more. In the wine industry, AI is involved in everything from wine production to wine distribution — and even wine recommendation. This is accomplished using, as an example, agricultural robots, flavor and food pairing predictors, production efficiency analysis, and advanced marketing tools.

Japanese agricultural machinery company Kubota makes machines that move autonomously around a vineyard and capture images of the vines. These images are analyzed by AI to determine how the grapes are faring and which branches need to be trimmed. California-based software developer Tule Technologies makes machines that take short videos of randomly-selected grape vines and use AI to determine the plants’ leaf water potential or thirstiness.

Australian software company Ailytic uses AI to optimize mass-production and increase efficiency in manufacturing industries. Its proprietary AI considers the temperature of production, order of production and wine changeover. It also ensures that appropriate glassware is used for different wines and that the wine is labeled and packaged correctly.

Consumer-facing AI

AI can also detect flavor and “taste” wine, which can help retailers predict how the wines they sell will be perceived by consumers. The same technology can also be used to detect “smoke-taint” (an undesirable flavor that’s present in vines tarnished by wildfire smoke).

Pairing wine with food is an important method for selling wine. Media conglomerate Meredith Corporation and Ste. Michelle Wine Estates partnered with Meredith-owned AllRecipes.com to pair wines and recipes while a user is browsing food recipes in real time. The companies use AI to combine wines and recipe classifications to automatically generate an ideal wine pairing for each posted recipe. The wines are then displayed next to the recipes online with information on where and how to purchase them.


Excerpted from Wine Industry Advisor. To read the full article, click here.
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