Press Release

Haynes Boone Advises Toast Spirits in Joint Venture for Beau Joie Champagne

April 05, 2022

A Haynes and Boone, LLP deal team led by Partner Megan Gess advised Toast Spirits LLC in a joint venture partnership with Deutsch Family Wine & Spirits.


The joint venture was announced April 4, 2022. According to the terms of the deal, Deutsch Family will acquire a minority ownership stake in Beau Joie Champagne as well as exclusive sales and marketing rights for the United States, Canada and the Caribbean.

Beau Joie (French for "Beautiful Joy") is a top 16 Champagne in the United States, with distribution in 45 states, the parties said in a statement. Toast Spirits LLC is an entrepreneurial beverage company that creates compelling, high-end luxury brands enjoyed by discerning consumers around the world.


Megan advises companies on sophisticated M&A, corporate governance, private equity, securities and commercial transactions across a broad range of industries, including food and beverage.


Haynes Boone Corporate Associate Cameron Scales played a significant role in the transaction. The deal team included: Partners Michael Threet (Tax) and Gavin George (Intellectual Property) and Associate Annie Allison (Intellectual Property).


Zepponi & Company served as the financial advisor to Toast Spirits.


Haynes Boone’s M&A Practice Group has comprehensive experience handling middle-market deals, having helped clients close more than 500 transactions in the last five years, with an aggregate value exceeding $40 billion. The firm routinely represents private equity firms, closely held corporations, founders, large financial institutions and Fortune 500 public companies. Haynes Boone has extensive experience advising food, beverage and restaurant clients to help them achieve their strategic business goals and grow their brands and companies.


Haynes and Boone, LLP is an international corporate law firm with offices in Texas, New York, California, Charlotte, Chicago, Denver, Washington, D.C., London, Mexico City and Shanghai, providing a full spectrum of legal services in energy, technology, financial services and private equity. With 600 lawyers, Haynes Boone is ranked among the largest U.S.-based firms by The National Law Journal, The American Lawyer and The Lawyer. It was recognized in the BTI Consulting Group’s 2022 “A-Team” report, which identifies the law firms that in-house counsel commend for providing superior client service.