The joining of the two companies will take advantage of synergies. Mobvista is the largest mobile advertising network in Asia and specializes in non-gaming apps, while nativeX is well positioned in the West and is active in the gaming sector.
Palo Alto Partner Yan Zhang led the Haynes and Boone deal team, which included Frank Wu, Simin Sun, Kaylee Yang and Alicia Wang from the corporate team; Sam Lichtman and Don Shiman from the tax team; Chris Kang from the benefits team; Janet Ismail and Tamara Devitt from the employment team, and Gavin George from the IP team.
AppsFlyer, a leading mobile analytics platform, has ranked Mobvista ranked No. 3, following Facebook and Google AdWords, in the 2016 Global Android Power Ranking released in 2016. The company has more than 300 employees and its worldwide mobile ad network reaches more than 10 billion daily impressions in 240 countries.